Topic: Brand Personality
A brand personality is decisive
In competition, what counts is not only the objective performance markers of a product or service. Trust in their quality is what matters most of all for customers. The good name of a brand is a result of this. And this can be measured and developed. Learn more
Topic: Brand management in a family-owned company
And emotion commands all
Emotionalising the brand. But how? Brand management in a family-owned company is subject to special conditions. READ ON
My Brand Coach Profile
As a marketing and sales economist, I operate with confidence in the business environment of key figures. As a business coach, I understand the potential of systemic relationships. This combination strengthens my businesslike and emotional competence as a brand coach. MORE ABOUT ME
What I can do for you
I help companies understand and implement their brands. At the heart of this is meticulous diagnosis, concrete and coherent formulation of values and attitudes, as well as the development of qualitative differentials. I thus accompany enterprises through the different phases of a brand strategy and implementation process. MORE ABOUT HOW I WORK
